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We help companies identify and design new products that take a leap

We help companies identify and design new products that take a leap

Welcome to People People. Our people centered Scandinavian approach has been picked up by a vast range of international clients; from corporations like IKEA and SAAB to small disruptive startups making new consumer technology. Together with our forward-thinking clients we form teams that make things that make a difference. Check out our cases and contact the team.

Risk-or-Innovation

Risk or Innovation?

“You need to take risks!” This seem to be something loads of people say regarding how to succeed with innovation. As if you wouldn’t innovate unless you’re willing to take risks. We have a very different view on this. Good innovation work should be grounded, informed and therefore not lead to risk taking. Not so innovative products are usually grounded in current sales numbers. If it sold before it will sell again. Innovative products on the other hand are new.…

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Process

Innovation process with a twist

Here’s a process suggestion if you work with innovation. The most common way to describe a design driven innovation process is linear. It starts with research, then ideation, then evaluation, then refinement and then done. As an overview process, this is how we work as well. But if a process should describe how that work is carried in the heat of the action, it would look something like this: This process better describes for a team that is about to…

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want-tos-have-tos-template

“Want tos” vs “Have tos”

What you want to do is not always the same as what you have to do. So many products around us demand us to do things before we get to what we want to do. Getting rid of what you have to do and bring users closer to what they want to do is a great way to make your next products more appealing and user friendly. Here’s a very simple exercise you can do to analyse your own products…

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prototype_PCB_people_people

Build fast, know fast

It’s a beautiful feeling when you can build ideas and quickly know if they hold up. It doesn’t have to look great at this point. It doesn’t even have to be perfect. Just enough effort for you to know if you’re on the right track. Especially when you’re working with Internet of Things as we often do. Then you’re in an area where you many times need to evaluate if your strive should turn in another direction or move full…

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Does-it-look-right

Right Look vs Nice Look

When you want a product to look great, you actually want a product to look right. You might be making an outdoor product, lifestyle headphones, a luxury accessory, police equipment or toys. These should all look great of course but in different ways for different expectations. So next time when you discuss how a product should look, we suggest to talk about how they will look great in the right way instead of treating great looks as a general thing.

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What-does-great-designers-deliver

When do you need design?

When do you need design? What should you expect a good designer to deliver? Is it great looking products? Is it useability? Is it finding the right functionality? Something else? There are of course as many different variations of designers as there are different kinds of business people. We can’t answer for all designers but we can answer for what we deliver – or perhaps what our responsibility is in a product development project. The short answer is making sure…

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