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Risk or Innovation?

Risk or Innovation?

Risk-or-Innovation

“You need to take risks!” This seem to be something loads of people say regarding how to succeed with innovation. As if you wouldn’t innovate unless you’re willing to take risks. We have a very different view on this. Good innovation work should be grounded, informed and therefore not lead to risk taking. Not so innovative products are usually grounded in current sales numbers. If it sold before it will sell again. Innovative products on the other hand are new.…

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Innovation process with a twist

Process

Here’s a process suggestion if you work with innovation. The most common way to describe a design driven innovation process is linear. It starts with research, then ideation, then evaluation, then refinement and then done. As an overview process, this is how we work as well. But if a process should describe how that work is carried in the heat of the action, it would look something like this: This process better describes for a team that is about to…

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“Want tos” vs “Have tos”

want-tos-have-tos-template

What you want to do is not always the same as what you have to do. So many products around us demand us to do things before we get to what we want to do. Getting rid of what you have to do and bring users closer to what they want to do is a great way to make your next products more appealing and user friendly. Here’s a very simple exercise you can do to analyse your own products…

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Build fast, know fast

prototype_PCB_people_people

It’s a beautiful feeling when you can build ideas and quickly know if they hold up. It doesn’t have to look great at this point. It doesn’t even have to be perfect. Just enough effort for you to know if you’re on the right track. Especially when you’re working with Internet of Things as we often do. Then you’re in an area where you many times need to evaluate if your strive should turn in another direction or move full…

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Right Look vs Nice Look

Does-it-look-right

When you want a product to look great, you actually want a product to look right. You might be making an outdoor product, lifestyle headphones, a luxury accessory, police equipment or toys. These should all look great of course but in different ways for different expectations. So next time when you discuss how a product should look, we suggest to talk about how they will look great in the right way instead of treating great looks as a general thing.

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When do you need design?

What-does-great-designers-deliver

When do you need design? What should you expect a good designer to deliver? Is it great looking products? Is it useability? Is it finding the right functionality? Something else? There are of course as many different variations of designers as there are different kinds of business people. We can’t answer for all designers but we can answer for what we deliver – or perhaps what our responsibility is in a product development project. The short answer is making sure…

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Don’t forget people when you’re focusing on new, hot, juicy technology

tech-trends

Suddenly there were Fitness Wristbands, then came Smartwatches, then Drones, then IoT, now Voice Control and AI. New technology trends are introduced in a stunning rate. When they emerge, they usually jumpstart some years of vague, explorative products grasping for value. These initial, searching years are often expensive, frustrating and downright annoying for companies trying to make a mark with the hot new tech everyone is talking about. Still, almost no smartwatch is so good that it rocks the world…

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Great creativity depend on logics

Creativity-Logics

There is a wide misconception that creativity should roam free in order for a team to come up with the most innovative solutions. Creativity alone is like a crazy person that you can’t and shouldn’t trust. Creativity alone will give you new and different but rarely better or great. The most valuable innovations come from people that can balance creativity and logics to reach better solutions that makes sense.

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Normal now might feel old very soon

vhs-tape-pile

When we look at the VHS tape, I assume most of us think something in the lines of: Wow – imagine that all films came on one of those, and you had to rewind them for minutes to get back to the start. When the tape was around it of course felt like the most normal thing – just like all the products we are used to now. We suggest that you take a moment. Look at all the products…

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I don’t have a better idea…… yet

I-don't-have-a-better-idea-yet

Someone has an idea about how to do something but you don’t agree with the approach. If you say that you don’t agree you often get this comment back: “well – do you have a better idea?” And many times, you don’t. In this very common scenario, a group usually run with the first idea because it was the only one around when you had the discussion. Coming from a profession where having the right ideas are a major part…

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