Here are some of the questions we feel create most pain in producing companies today. Most of our time goes to finding the answers. Our wish is that highlighting these will make them easier to see and faster to solve:
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The Blog. Have a Read.
In 1999 Fashion Designer and Brand Alexander McQueen challenged the norms of fashion shows and how his products are finalized. Two industrial Robots spray painted a white dress worn by Ballerina and Model Shalom Harlow.
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We are very happy to see some of our favorite magazine writing about us this month. Read more
Say that People People is asked to design a new TV for Company X. The competition has been stronger than ever and they want a solution that ensures their place on the market. Where do we start? What do we do? How do we make sure that what we design is towards increased value?
Our creative process usually start with observing the target group. We bring cameras, big ears and stay meters from the people who should be attracted by the final product. No sketching or 3D-programs – this is about finding where most value can be created and to understand how to deliver on it.
Along with insights around TV’s, we all of a sudden we find this:
People turn their remote controls upside down. This is what we call a consumer behavior. And behind a behavior there is always a consumer need, waiting to be fulfilled with increased value. Read more
“To proceed with ideas because they are regarded as the most creative ones might not be the most solid way to bring you successful products”
Since People People is in the business of creative thinking, the statement above might sound a bit odd to you. Ideas are often continued when regarded as the most creative ones. Here’s why we think this can be a risk and how we suggest to avoid it. Read more