People People


The problem

When a photo turn out too pale from flash – people want less flash. They don’t want controls like: Flower, Eifeltower, A, P or M.

The Solution

A Camera with Controls that are called what people want to achieve with their photos. Our design answers questions like: “Why are photos so blurry when the click sound from the camera takes so long?” or “How can I make the flash more soft?” With a camera that answers users actual questions, we design something that is the definition of easy to use.

Eco note

You replace components instead of buying a new camera. This helps the producer can then take back used components and recycle them.

The Full Story

There is a big market for medium sized cameras. Unfortunately, owners don’t always get the most out of them. One big reason for a compromised photo is that camera controls that are supposed make photos better are too difficult to understand.

The place photos has in our lives has changed over the last years. Personal photos used to be little more than time machines. They have helped us revisit memories, on our own or with others. Now, photos are more than memories to us. They have expanded into also being a tool we use to portraying ourselves in social networks. And we want to share the photos on the moment we’ve taken them – unfortunately these cameras doesn’t allow us to do this at all times in an easy enough way.

How did we solve the problems

People silently ask themselves questions when taking photos. Questions like: “Why are photos so blurry when the click sound from the camera takes so long?” or “How can I make the flash more soft?” With camera controls that answers these questions, we design something that is the definition of easy to use.

Camera Controls by People People - Swedish Design

The camera is designed to have a sim-card. This allows it to connect to the internet. We also designed a digital interface so users intuitively can connect to their favourite social networks. Now photos can be shared conveniently right after the moment their taken.

Camer digital Interface by People People - Swedish Design

Consequently, we set out to meet the following issues:

  1. How can we design a camera is very easy to understand for a non professional user
  2. How can we allow people to share photos right after they are taken

  • Lindello

    Sounds great, any idea of a price?

  • outeirino

    surelly wil be expensive, seems the Leica logo

  • Martin

    Any idea of price and when it will ship?