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Boring products evolve into the next big thing

Boring products evolve into the next big thing

Old-phone-lifestyle-product

If you would have told a phone maker in the 80s or even 90s that phones will become a hot lifestyle product after 2007, few or none would have believed you. This mindset most likely prevented phone makers to strive for the phone future that would turn out to be the billion dollar industry we have today. Which products of today suffer from the same mindset? Who would believe you if you said that Power Sockets, an Iron or a…

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Be Netflix, not Blockbuster

netflix_blockbuster_visuals

When Netflix started off, Blockbuster tried to stay competitive with a Rent DVDs by mail service. Blockbuster went from ninety thousand employees in 2004 to bankruptcy in 2010, much because of Netflix success. It’s hard to innovate in an established company culture. Most companies have their own truths and best practises that are great for many things, but not for becoming the next big thing or even staying alive. Instead, companies with best practises and tons of experience often get…

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Epic ”feature-telling” movies

Van Damme carry out split between trucks

In a series of youtube clips called ”Live Tests” we see some epic storytelling around clear value propositions from Volvo Trucks. The small country of Sweden houses some of the worlds best creative agency’s and today we have to tip our hats to our friends at F&B for their great execution of this campaign.

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we love to read orbiting the giant hairball by gordon mackenzie

orbiting_the_giant_hairball

This is the kind of book that you can read once a year. Not only for the amazing illustrations but for the accurate words of how corporate structures can eliminate creativity. We’ve experienced that frustration many times and want to thank Gordon for the Hairball metaphor. It’s spot on! “Every new policy is another hair for the Hairball. Hairs are never taken away, only added. Even frequent reorganizations have failed to remove hairs (people, sometimes; hairs, never). Quite the contrary,…

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Screens sometimes give more trouble than opportunities

When things turn digital and screen based, much in our lives become more convenient and enjoyable. But do we risk to be blinded by the possibilities with apps and screens so we no longer see when something without screen would serve us better? If that question makes you curious, we highly recommend that you make yourself comfortable and watch this talk by Golden Krishna. It’s called: The Best Interface is No Interface, and you might come out of it with…

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