Suddenly there were Fitness Wristbands, then came Smartwatches, then Drones, then IoT, now Voice Control and AI. New technology trends are introduced in a stunning rate. When they emerge, they usually jumpstart some years of vague, explorative products grasping for value. These initial, searching years are often expensive, frustrating and downright annoying for companies trying to make a mark with the hot new tech everyone is talking about.
Still, almost no smartwatch is so good that it rocks the world and change our lives. Many companies still try to build business with IoT but are not entirely sure how the glorious promise of connected things will lift them towards a brighter future. This slow, shaky beginning of tech trend implementation exists mainly because many companies start their new product ideas based only on a seductive, new technology. Many forget rule nr 1: solve real problems for people better than anyone else does.
Even if someone thinks a product idea is super cool, will look great in ads, will be easy to communicate or be easy to build – it will most likely not fly unless it’s the best possible solution for a need or problem out there.