In a series of youtube clips called ”Live Tests” we see some epic storytelling around clear value propositions from Volvo Trucks. The small country of Sweden houses some of the worlds best creative agency’s and today we have to tip our hats to our friends at F&B for their great execution of this campaign.
CEO’s in large corporations can easily become detached from their products. But Claes Nilsson, President of Volvo trucks is betting his life on his product quality by standing on one of their trucks, hanging from a wire 20 meeter up in the air. That makes him as cool as action hero Jean-Claude Van Damme that appears in another of the live tests. We would like to see more corporate leaders interacting with their products in such a convincing way!
Volvo Trucks – The Ballerina Stunt (Live Test 1)
Volvo Trucks – The Hamster Stunt (Live Test 2)
Volvo Trucks – The Chase (Live Test 3)
Volvo Trucks – The Hook (Live Test 4)
Volvo Trucks – The Technician (Live Test 5)
Volvo Trucks – Teaser Live Test 6
Volvo Trucks – The Epic Split feat. Van Damme (Live Test 6)