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How will Jonathan Ive design for a new brand?

How will Jonathan Ive design for a new brand?

We’re exited that Jonathan Ive, Apples Head of Design, will design a one off Leica Camera. One of many things that might turn out interesting is how Jonathan will design for another brand than Apple. There are many similarities between the aesthetics of Leica and Apple. Our hope is that there will be a nuance, a motivated difference, between what he has designed for Apple, and what he will design for Leica.