The new IKEA Kitchen Appliance range was created in a collaboration between People People and IKEAs appliance team. The result is a more versatile range of products – offering basic to more advanced functionality and stretching from classic to more expressive design within both modern and traditional style.
Visiting people in their home and observe them in their natural context helps us understand people’s needs, behaviors, habits, aspirations and attitudes towards food. What are the frustrations and how do we create solutions that are better?
From a sustainability perspective IKEA is striving for the most energy efficient alternative available. A timeless design, genuine material execution and improved quality, the hopes are that people choose to keep their appliances longer.
IKEA is for the many, and their product offer should reflect versatility. The new appliance range stretches from basic functionality to more advanced – for those who simply search for convenience in their everyday life, as well as for those who like to improve their cooking skills.
The range stretches from classic to more expressive design to fit with the different kitchen styles. To make it easier for people to choose appliances, the range is designed in sets. A set contains several appliances that share the same design.