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Innovation process with a twist

Innovation process with a twist

Here’s a process suggestion if you work with innovation.

The most common way to describe a design driven innovation process is linear. It starts with research, then ideation, then evaluation, then refinement and then done. As an overview process, this is how we work as well. But if a process should describe how that work is carried in the heat of the action, it would look something like this:


This process better describes for a team that is about to execute the work what mode is expected of them. The linear overview process is great for setting expectations of what is to be delivered and what should come before what. If you would work as linear as the overview process describes, it would likely prevent your team from being flexible enough to tackle new thoughts and ideas that reveals themselves during the project. So – consider to use both.