In many cities, tap water is drinkable. Here people are sceptic of buying shipped, environmentally wasteful, bottled water – even if they are not by a tap. This decrease water sales.
Sell unshipped tap water with a twist.A shop assistant will fill the bottle for you when you buy it. The bottle has all the good old attributes of a glass bottle but comes in plastic for good usability and price.
Selling local water where it’s possible would drastically reduce the 5 million litres of bottled water shipped and sold every day globally.
The full story
A current business model that give consumers a bad conscience
Bottled water often travels across oceans – from spring to factory to market. In countries where the local water is tasty and healthy, knowledge of the bottled waters environmental impact make consumers feel uncomfortable.
Most water kettles are also perceived as “not kitchen like”. Usually they are experienced as ordinary electronics.
Getting around the problems
A shop sell the empty bottle and fill ups. The bottle would only travel locally and empty. In the factory the air would be squeezed out of the bottle before it’s closed to remain flat and light during transport. This reduce both transportation costs and environmental impact.
Saved transportation costs can be used to please a higher consumer demand on cap and bottle. The bottle has all the good old attributes of a glass bottle but comes in plastic for good usability and price. You might keep it longer before you recycle it – in one way for refills, but also if you want to display your choice of drink to people around you.
Filling a bottle up in a store creates unique customer service possibilities. A customer may choose from a variety of season-based flavours of water. We are talking about real lemon, real berries, or perhaps some ice cubes on a sunny day!
Consequently, we set out to meet the following issues:
- How can we design a solution that creates an alternative product to bottled water. A solution that both reduce shipped water where it doesn’t need to be shipped, while creating a more desirable consumer experience?
- How can we allow people who desire to display a choice in favour of the environment to get a user friendly way to do so?
More tasty and less environmental impact
Tap water is a way to make a step towards sustainability both user friendly and desirable.