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Mieles Future Kitchen Experiences

Mieles Future Kitchen Experiences

Mieles Future Kitchen Experiences

People People defined future kitchen experiences with Miele, integrating industrial design and interaction design skill sets in a single process. We leveraged rapid UX research techniques to ground concept iterations in real user opportunities.

Background

Miele, based in Germany, has provided design-centric, high-end household appliances to people around the globe since 1899. They take the quality of build and functionality for every product they manufacture seriously – that’s one reason we were excited when Miele asked us to be part of defining future interactions and industrial design for some of their kitchen appliances.

Challenges

Technology in the kitchen is nothing new, and there is no shortage of kitchen gadgetry available for burgeoning chefs. With a company like Miele, a significant challenge is to respect a distinct and premium brand, while ensuring they enable their user base with an enhanced cooking experience that takes advantage of emerging tech and UX opportunities.

Additional challenges

  • The cooking experience is laden with unique user expectations
  • “Digital” and service-minded thinking is relatively new to the home appliance industry

Integrated Design Strategy

To address the wide variety of challenges, People People together with our partner Topp, presented a holistic design approach, providing a combined interaction and industrial design concept development process, tightly integrated with UX research and prototyping.

The benefits of this approach included:

  • A high bandwidth of physical & digital concepts to paint a rich picture of the potential experiences
  • New opportunity identification and validation based on UX research
  • High fidelity prototypes in simulated appliance form which could clearly communicate big picture ideas and elucidate the granular interactions which can make or break a design