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Normal now might feel old very soon

Normal now might feel old very soon

When we look at the VHS tape, I assume most of us think something in the lines of: Wow – imagine that all films came on one of those, and you had to rewind them for minutes to get back to the start.

When the tape was around it of course felt like the most normal thing – just like all the products we are used to now. We suggest that you take a moment. Look at all the products around you and ask yourself: What products around me now will soon make me go: I can’t believe we were used to that being normal

Looking for the products that will become the equivalent of a dated VHS tape is sometimes a great exercise to help us look at the current state with new eyes. It helps us to first think and then innovate beyond them.

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