Making successful products isn’t rocket science. It’s quite basic, really. All you have to do is figure out what people want, need and desire. Because by understanding people better than they understand themselves, we can go beyond their expectations and create visionary design solutions that we know for sure will sell.
And ps.! Products that have a proven demand prior to production are always significantly more sustainable. Economically as well as environmentally. Good, right?
— It should be forbidden to produce stuff on an industrial scale that hasn’t been tested in popularity.
— I find it rude not to do well thought-out stuff, especially when the stuff will be part of peoples lives.
— I always strive for the I-can’t-believe-no-one-has-thought-about-this-before!-ideas.
— I’m all about the details... My colleagues have referred to me as an aesthetic filter.
MFA Lund University