Our small, dynamic teams make sure our clients are served with equal chunks of creativity and rationality. We make sure that our results both take leaps and makes sense. Our innovation process always starts with understanding people in their everyday lives to reach results that fit peoples lives. Simply put, we are all about understanding people to create for people: people people.
And ps.! Products that have a proven demand prior to production are always significantly more sustainable. Economically as well as environmentally. Good, right?
— It should be forbidden to produce stuff on an industrial scale that hasn’t been tested in popularity.
— I find it rude not to do well thought-out stuff, especially when the stuff will be part of peoples lives.
— I always strive for the I-can’t-believe-no-one-has-thought-about-this-before!-ideas.
— I’m all about the details... My colleagues have referred to me as an aesthetic filter.
MFA Lund University