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“Want tos” vs “Have tos”

“Want tos” vs “Have tos”

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What you want to do is not always the same as what you have to do. So many products around us demand us to do things before we get to what we want to do. Getting rid of what you have to do and bring users closer to what they want to do is a great way to make your next products more appealing and user friendly. Here’s a very simple exercise you can do to analyse your own products…

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Great creativity depend on logics

Creativity-Logics

There is a wide misconception that creativity should roam free in order for a team to come up with the most innovative solutions. Creativity alone is like a crazy person that you can’t and shouldn’t trust. Creativity alone will give you new and different but rarely better or great. The most valuable innovations come from people that can balance creativity and logics to reach better solutions that makes sense.

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To both be creative and logical

Our ability to both be creative and logical. This is one of the main reasons why our clients choose People People as a their partner. We take pride in this balance. It gives our clients the ability to take larger leaps with their portfolio. Not leaps that are too great that only end up as inspiration or marketing material. It’s leaps that can be realized and take competitive steps in markets where modest differentiation or continuous refinements seem to dominate…

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The Yin and Yang of Creativity and Rationality

“To proceed with ideas because they are regarded as the most creative ones might not be the most solid way to bring you successful products” Since People People is in the business of creative thinking, the statement above might sound a bit odd to you. Ideas are often continued when regarded as the most creative ones. Here’s why we think this can be a risk and how we suggest to avoid it.

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Great improvements without a great journey

Simple Innovation

Sometimes great improvements are achieved with very small means. Sometimes people confuse great improvements with great change. That is not the case. If you solve a problem, make something nicer, better or perhaps more sustainable – it’s not about the length of your journey, it’s about your destination. For to long it has been ridiculous to use Cable Ties when they leave is no space left to fit a clipper. Designers Kim Seokhui, Kim Seongjin & Lee Jongsung added a simple detail and massively…

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