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When do you need design?

When do you need design?

What-does-great-designers-deliver

When do you need design? What should you expect a good designer to deliver? Is it great looking products? Is it useability? Is it finding the right functionality? Something else? There are of course as many different variations of designers as there are different kinds of business people. We can’t answer for all designers but we can answer for what we deliver – or perhaps what our responsibility is in a product development project. The short answer is making sure…

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Don’t forget people when you’re focusing on new, hot, juicy technology

tech-trends

Suddenly there were Fitness Wristbands, then came Smartwatches, then Drones, then IoT, now Voice Control and AI. New technology trends are introduced in a stunning rate. When they emerge, they usually jumpstart some years of vague, explorative products grasping for value. These initial, searching years are often expensive, frustrating and downright annoying for companies trying to make a mark with the hot new tech everyone is talking about. Still, almost no smartwatch is so good that it rocks the world…

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