People People logo

Risk or Innovation?

Risk or Innovation?

Risk-or-Innovation

“You need to take risks!” This seem to be something loads of people say regarding how to succeed with innovation. As if you wouldn’t innovate unless you’re willing to take risks. We have a very different view on this. Good innovation work should be grounded, informed and therefore not lead to risk taking. Not so innovative products are usually grounded in current sales numbers. If it sold before it will sell again. Innovative products on the other hand are new.…

Continue reading …

“Want tos” vs “Have tos”

want-tos-have-tos-template

What you want to do is not always the same as what you have to do. So many products around us demand us to do things before we get to what we want to do. Getting rid of what you have to do and bring users closer to what they want to do is a great way to make your next products more appealing and user friendly. Here’s a very simple exercise you can do to analyse your own products…

Continue reading …

Don’t forget people when you’re focusing on new, hot, juicy technology

tech-trends

Suddenly there were Fitness Wristbands, then came Smartwatches, then Drones, then IoT, now Voice Control and AI. New technology trends are introduced in a stunning rate. When they emerge, they usually jumpstart some years of vague, explorative products grasping for value. These initial, searching years are often expensive, frustrating and downright annoying for companies trying to make a mark with the hot new tech everyone is talking about. Still, almost no smartwatch is so good that it rocks the world…

Continue reading …

Great creativity depend on logics

Creativity-Logics

There is a wide misconception that creativity should roam free in order for a team to come up with the most innovative solutions. Creativity alone is like a crazy person that you can’t and shouldn’t trust. Creativity alone will give you new and different but rarely better or great. The most valuable innovations come from people that can balance creativity and logics to reach better solutions that makes sense.

Continue reading …

Normal now might feel old very soon

vhs-tape-pile

When we look at the VHS tape, I assume most of us think something in the lines of: Wow – imagine that all films came on one of those, and you had to rewind them for minutes to get back to the start. When the tape was around it of course felt like the most normal thing – just like all the products we are used to now. We suggest that you take a moment. Look at all the products…

Continue reading …

I don’t have a better idea…… yet

I-don't-have-a-better-idea-yet

Someone has an idea about how to do something but you don’t agree with the approach. If you say that you don’t agree you often get this comment back: “well – do you have a better idea?” And many times, you don’t. In this very common scenario, a group usually run with the first idea because it was the only one around when you had the discussion. Coming from a profession where having the right ideas are a major part…

Continue reading …

Boring products evolve into the next big thing

Old-phone-lifestyle-product

If you would have told a phone maker in the 80s or even 90s that phones will become a hot lifestyle product after 2007, few or none would have believed you. This mindset most likely prevented phone makers to strive for the phone future that would turn out to be the billion dollar industry we have today. Which products of today suffer from the same mindset? Who would believe you if you said that Power Sockets, an Iron or a…

Continue reading …

Be Netflix, not Blockbuster

netflix_blockbuster_visuals

When Netflix started off, Blockbuster tried to stay competitive with a Rent DVDs by mail service. Blockbuster went from ninety thousand employees in 2004 to bankruptcy in 2010, much because of Netflix success. It’s hard to innovate in an established company culture. Most companies have their own truths and best practises that are great for many things, but not for becoming the next big thing or even staying alive. Instead, companies with best practises and tons of experience often get…

Continue reading …

Three People People Designs Nominated To Golden Mobile Awards

mobilgalan 2014

  No less than three of our designs are nominated at Mobilgalan held tomorrow in Stockholm. The Golden Mobile Award is given yearly to a few distinguished companies in various categories relating to the mobile industry. We are happy to have been industrial design partners to: Narrative Clip – Innovation Of The Year Category Shortcut Labs / Flic – IoT Innovation Of The Year Category Watty – IoT Innovation Of The Year Category That makes 2 out of 6 nominations in the…

Continue reading …