We recommend this great article about why Jony Ive and his design team has managed to come up with such great products at Apple.
“Simplicity is not the absence of clutter, that’s a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That’s not simple.” – Jonathan Ive Senior Vice President of Design at Apple
We’re exited that Jonathan Ive, Apples Head of Design, will design a one off Leica Camera. One of many things that might turn out interesting is how Jonathan will design for another brand than Apple. There are many similarities between the aesthetics of Leica and Apple. Our hope is that there will be a nuance, a motivated difference, between what he has designed for Apple, and what he will design for Leica.