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Great creativity depend on logics

Great creativity depend on logics

Creativity-Logics

There is a wide misconception that creativity should roam free in order for a team to come up with the most innovative solutions. Creativity alone is like a crazy person that you can’t and shouldn’t trust. Creativity alone will give you new and different but rarely better or great. The most valuable innovations come from people that can balance creativity and logics to reach better solutions that makes sense.

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To both be creative and logical

Our ability to both be creative and logical. This is one of the main reasons why our clients choose People People as a their partner. We take pride in this balance. It gives our clients the ability to take larger leaps with their portfolio. Not leaps that are too great that only end up as inspiration or marketing material. It’s leaps that can be realized and take competitive steps in markets where modest differentiation or continuous refinements seem to dominate…

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