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Boring products evolve into the next big thing

Boring products evolve into the next big thing

Old-phone-lifestyle-product

If you would have told a phone maker in the 80s or even 90s that phones will become a hot lifestyle product after 2007, few or none would have believed you. This mindset most likely prevented phone makers to strive for the phone future that would turn out to be the billion dollar industry we have today. Which products of today suffer from the same mindset? Who would believe you if you said that Power Sockets, an Iron or a…

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