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The Yin and Yang of Creativity and Rationality

The Yin and Yang of Creativity and Rationality

“To proceed with ideas because they are regarded as the most creative ones might not be the most solid way to bring you successful products” Since People People is in the business of creative thinking, the statement above might sound a bit odd to you. Ideas are often continued when regarded as the most creative ones. Here’s why we think this can be a risk and how we suggest to avoid it.

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