People People



people people swedish design headphones in side view on person

As you might have noticed the headphone industry is booming. Over the last two or three years many companies have understood that headphones are lifestyle products rather than just “practical” or “audio experience” which was the way all big companies made headphones before. Now there’s a few new companies (Beats by DreAiaiaiUrbanears, etc.) that have rapidly taken a big market share from the traditional brands, who are struggling to keep up and “turn their big ships around”. Also as a result of this fast growing consumer trend there are numerous Chinese manufacturers offering off-the-shelf products available for any company or entrepreneur out there.
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Martin Willers at Sustainability Day 2012 - People People

Yesterday I was presenting at Sustainability Day, Swedens biggest conference about sustainable development. The 4 min presentation was made in Swedish for around 800 experts and decision makers, including 112 CEOs.
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We are often told to change our behavior in order to help the environment (Switch off! Recycle! Use less! Be better!). But in fact behavior change doesn’t have to be painful. On the contrary, we happily change the way we behave in various ways because of all the New Stuff around us. Just look at all the ways the smart phones have changed our every day lives.  So if designers can understand and change behaviors – we can create win-win products. Meaning products that are desirable and changes our behavior to the better.

A better Water Kettle - swedish design
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Shoes with a Cause - swedish design
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The do it yourself car, people people, swedsh design
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Envelope Smart Phone by People People - Swedish Design

Designed for lazyness and recycling

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The You razor with packaging by People People - Swedish Design
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The Camera to understand by People People - Swedish Design
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