Say that People People is asked to design a new TV for Company X. The competition has been stronger than ever and they want a solution that ensures their place on the market. Where do we start? What do we do? How do we make sure that what we design is towards increased value?

Our creative process usually start with observing the target group. We bring cameras, big ears and stay meters from the people who should be attracted by the final product. No sketching or 3D-programs – this is about finding where most value can be created and to understand how to deliver on it.

Along with insights around TV’s, we all of a sudden we find this:

People turn their remote controls upside down. This is what we call a consumer behavior. And behind a behavior there is always a consumer need, waiting to be fulfilled with increased value. Read more