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In 1999 Fashion Designer and Brand Alexander McQueen challenged the norms of fashion shows and how his products are finalized. Two industrial Robots spray painted a white dress worn by Ballerina and Model Shalom Harlow.

He could have done a regular fashion show with dresses finalized in the design studio. Instead he challenged norms and finalized the dress infront of his audience. The dress is now know as Dress Nr 13 and it’s creation and show is regarded by many as Alexanders show of a life time.

 Dress nr 13 by Alexander McQueen

Image courtesy of The Metropolitan Museum of Art

Challenge

  1. Are your products presented and finalized with the same process every time?
  2. Could changing norms help you put on your show of a life time?

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