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To both be creative and logical

To both be creative and logical

Our ability to both be creative and logical. This is one of the main reasons why our clients choose People People as a their partner. We take pride in this balance. It gives our clients the ability to take larger leaps with their portfolio. Not leaps that are too great that only end up as inspiration or marketing material. It’s leaps that can be realized and take competitive steps in markets where modest differentiation or continuous refinements seem to dominate the product development thinking.

The Creativity / Logics balance also help us deliver beyond aesthetics and production. We seem to be appreciated for our ability to cut away less promising products in crowded portfolios before they are produced. We do this by innovating and designing what we see makes sense, to then exclude what doesn’t.

These was some initial thoughts half way into 2013. More coming up.